Fall/Spring 2024-25 Internship

Med Miami Health Agency

As a Social Media Marketing Intern at Med Miami Home Health Agency, I developed and implemented digital strategies to enhance the brand's online presence and patient engagement. I managed the content calendar across platforms like Instagram and Facebook, created culturally resonant visuals tailored to the agency's diverse clientele, and monitored performance metrics to optimize reach and engagement. Collaborating closely with the marketing and care teams, I ensured that all content adhered to HIPAA compliance standards while effectively conveying the agency's commitment to compassionate, high-quality home healthcare services

Key Achievements:

• Increased Instagram engagement by 45% through targeted content strategies and interactive campaigns.

• Boosted Facebook page reach by 60% by implementing optimized posting schedules and leveraging community groups.

• Enhanced patient inquiries via social media by 30%, contributing to a notable uptick in service sign-ups.

• Developed a comprehensive social media playbook to ensure ongoing compliance with HIPAA regulations and maintain brand consistency.